Mapping our expertise to your network
1,000+ issues published
20 million emails delivered
Whether you're a brand, a publisher, a nonprofit, or a service provider, our proven newsletter strategy will help you earn trust and build lasting relationships with your audience.
Our team brings decades of experience in audience development, editorial strategy, and behavioral insights — all focused on the fastest-growing, most loyal demographic in the market.
WHITE LABEL
Your brand + our experience = proven, engaging content for your audience
We've published more than 1,000 issues of our flagship newsletter, Stake Your Day, a daily digest for adults 55+. We deliver relevant news, lifestyle tips, health insights, and cultural commentary with consistent engagement and interaction.
If your market is 55+, we offer full white-labeling options so you can deliver high-quality, audience-tested content under your brand.
Easy to integrate
We create a template using your branding, then deliver the content to your team to share using your existing list and sending solution.
Already sending a newsletter?
Let us help you strengthen engagement, reinforce brand enthusiasm, and deepen community connection. We'll work with you to configure our content for your existing newsletter.
PRIVATE LABEL
Leverage our experience and expertise to build your bespoke, branded e-newsletter
We help you understand what motivates, inspires, and activates audiences, and how to reach them authentically with a proven, time-tested channel.
How it works
Your email list is a loyalty, engagement, and monetization engine waiting to be activated. We’ll build your newsletter template, develop your content strategy, and provide publishing recommendations.
Newsletter as a Service
For clients that want a fully managed newsletter, we’ll create your branded email templates, develop compelling content that drives engagement, configure your sign-up flow and welcome series. If your goals include monetization, we’ll provide sales strategy support.
Meet the Team
Maureen Norman
Founder
Stake Media Group was founded by Maureen Norman in 2017. She's using her decades of experience in marketing, media, and advertising to help brands succeed with the next wave of retirees—the more than 48 million folks in North America born in the '60s.
Mike Cowan
Managing Editor
Mike has been leading editorial strategy and content development for Stake Your Day since 2022 and has published in excess of 800 issues. His previous roles include growth, CX, and campaign management in SaaS and agency settings.
Joey Cowan
Director of Operations
Joey joined Stake Media Group in 2023 and has managed all processes and functions related to growth, audience management, analytics, segmentation, automations, and email work flows.
Jenny Renbaum
Graphic Design
Jenny has been supporting Stake Media Group since 2022 as our creative resource for all branded materials including website, social media feeds, email, and corporate collateral.
Meet the Team
Maureen Norman
Founder
Stake Media Group was founded by Maureen Norman in 2017. She's using her decades of experience in marketing, media, and advertising to help brands succeed with the next wave of retirees—the more than 48 million folks in North America born in the '60s.
Mike Cowan
Managing Editor
Mike has been leading editorial strategy and content development for Stake Your Day since 2022 and has published in excess of 800 issues. His previous roles include growth, CX, and campaign management in SaaS and agency settings.
Joey Cowan
Director of Operations
Joey joined Stake Media Group in 2023 and has managed all processes and functions related to growth, audience management, analytics, segmentation, automations, and email work flows.
Jenny Renbaum
Graphic Design
Jenny has been supporting Stake Media Group since 2022 as our creative resource for all branded materials including website, social media feeds, email, and corporate collateral.