Unlocking the power of the longevity economy
Meet the Team
Maureen Norman
Founder
Stake Media Group was founded by Maureen Norman in 2017. She's using her decades of experience in marketing, media, and advertising to help brands succeed with the next wave of retirees—the more than 48 million folks in North America born in the '60s.
Mike Cowan
Managing Editor
Mike has been leading editorial strategy and content development for Stake Your Day since 2022 and has published in excess of 800 issues. His previous roles include growth, CX, and campaign management in SaaS and agency settings.
Joey Cowan
Director of Operations
Joey joined Stake Media Group in 2023 and has managed all processes and functions related to growth, audience management, analytics, segmentation, automations, and email work flows.
Jenny Renbaum
Graphic Design
Jenny has been supporting Stake Media Group since 2022 as our creative resource for all branded materials including website, social media feeds, email, and corporate collateral.
Stake Media Group is a forward-thinking consultancy rooted in the longevity economy. We help brands unlock the immense potential of the 55+ demographic.
We blend data-driven insights with cultural fluency, to help our clients move beyond stereotypes and build lasting relationships with consumers who are redefining aging, consumption, and brand loyalty.
Mapping our expertise to your network
1,000 issues published
20 million emails delivered
Whether you're a brand, a publisher, a nonprofit, or a service provider, our proven newsletter strategy will help you earn trust and build lasting relationships with your audience.
Our team brings decades of experience in audience development, editorial strategy, and behavioral insights — all focused on the fastest-growing, most loyal demographic in the market.
WHITE LABEL
Your brand + our experience = proven, engaging content for your audience
We've published more than 1,000 issues of our flagship newsletter, Stake Your Day, a daily digest for adults 55+. We deliver relevant news, lifestyle tips, health insights, and cultural commentary with consistent engagement and interaction.
If your market is 55+, we offer full white-labeling options so you can deliver high-quality, audience-tested content under your brand.
Easy to integrate
We create a template using your branding, then deliver the content to your team to share using your existing list and sending solution.
Already sending a newsletter?
Let us help you strengthen engagement, reinforce brand enthusiasm, and deepen community connection. We'll work with you to configure our content for your existing newsletter.
PRIVATE LABEL
Leverage our experience and expertise to build your bespoke, branded e-newsletter
We help you understand what motivates, inspires, and activates audiences, and how to reach them authentically with a proven, time-tested channel.
How it works
Your email list is a loyalty, engagement, and monetization engine waiting to be activated. We’ll build your newsletter template, develop your content strategy, and provide publishing recommendations.
Newsletter as a Service
For clients that want a fully managed newsletter, we’ll create your branded email templates, develop compelling content that drives engagement, configure your sign-up flow and welcome series. If your goals include monetization, we’ll provide sales strategy support.
Our services
Stake Media Group is a longevity economy business. Our expertise is tailored to the unique behaviors, preferences, and purchasing power of the 55+ audience. Here's how we can help.
Communications & Messaging
Creative agency providing strategy, development, and execution for brands looking to engage the next wave of retirees
Research & Insights
Custom surveys, panels and polls to guide our clients in identifying emerging patterns in aging, wellness, and intergenerational engagement, all delivered using data-driven insights
Product & Service Innovation
Advising on the development of age-inclusive products, services, and experiences
Strategic Consulting
Helping brands align their offerings with the values, needs, and aspirations of older adults
Maureen Norman
Founder
Stake Media Group was founded by Maureen Norman in 2017. She's using her decades of experience in marketing, media, and advertising to help brands succeed with the next wave of retirees—the more than 48 million folks in North America born in the '60s.
Mike Cowan
Managing Editor
Mike has been leading editorial strategy and content development for Stake Your Day since 2022 and has published in excess of 800 issues. His previous roles include growth, CX, and campaign management in SaaS and agency settings.
Joey Cowan
Director of Operations
Joey joined Stake Media Group in 2023 and has managed all processes and functions related to growth, audience management, analytics, segmentation, automations, and email work flows.
Jenny Renbaum
Graphic Design
Jenny has been supporting Stake Media Group since 2022 as our creative resource for all branded materials including website, social media feeds, email, and corporate collateral.
Mining the long tail
of a $3T economy
Established in 2017, Stake Media Group is a strategic communications and research consultancy built to help your brand succeed with the 55+ demographic.
With older adults now driving trillions in global economic activity, we help our clients thrive in this evolving landscape.
Consumers 55+ spend more than $3T a year on consumer goods and services, are beginning to inherit their share of the $30T great wealth transfer, and have 25+ years runway to influence decision-making and purchasing.
Meet the Team
Maureen Norman
Founder
Stake Media Group was founded by Maureen Norman in 2017. She's using her decades of experience in marketing, media, and advertising to help brands succeed with the next wave of retirees—the more than 48 million folks in North America born in the '60s.
Mike Cowan
Managing Editor
Mike has been leading editorial strategy and content development for Stake Your Day since 2022 and has published in excess of 800 issues. His previous roles include growth, CX, and campaign management in SaaS and agency settings.
Joey Cowan
Director of Operations
Joey joined Stake Media Group in 2023 and has managed all processes and functions related to growth, audience management, analytics, segmentation, automations, and email work flows.
Jenny Renbaum
Graphic Design
Jenny has been supporting Stake Media Group since 2022 as our creative resource for all branded materials including website, social media feeds, email, and corporate collateral.
Meet the Team
Maureen Norman
Founder
Stake Media Group was founded by Maureen Norman in 2017. She's using her decades of experience in marketing, media, and advertising to help brands succeed with the next wave of retirees—the more than 48 million folks in North America born in the '60s.
Mike Cowan
Managing Editor
Mike has been leading editorial strategy and content development for Stake Your Day since 2022 and has published in excess of 800 issues. His previous roles include growth, CX, and campaign management in SaaS and agency settings.
Joey Cowan
Director of Operations
Joey joined Stake Media Group in 2023 and has managed all processes and functions related to growth, audience management, analytics, segmentation, automations, and email work flows.
Jenny Renbaum
Graphic Design
Jenny has been supporting Stake Media Group since 2022 as our creative resource for all branded materials including website, social media feeds, email, and corporate collateral.