Maureen Norman
Founder
Stake Media Group was founded by Maureen Norman in 2017. She's using her decades of experience in marketing, media, and advertising to help brands succeed with the next wave of retirees—the more than 48 million folks in North America born in the '60s.
Mike Cowan
Managing Editor
Mike has been leading editorial strategy and content development for Stake Your Day since 2022 and has published in excess of 800 issues. His previous roles include growth, CX, and campaign management in SaaS and agency settings.
Joey Cowan
Director of Operations
Joey joined Stake Media Group in 2023 and has managed all processes and functions related to growth, audience management, analytics, segmentation, automations, and email work flows.
Jenny Renbaum
Graphic Design
Jenny has been supporting Stake Media Group since 2022 as our creative resource for all branded materials including website, social media feeds, email, and corporate collateral.
Mining the long tail
of a $3T economy
Established in 2017, Stake Media Group is a strategic communications and research consultancy built to help your brand succeed with the 55+ demographic.
With older adults now driving trillions in global economic activity, we help our clients thrive in this evolving landscape.
Consumers 55+ spend more than $3T a year on consumer goods and services, are beginning to inherit their share of the $30T great wealth transfer, and have 25+ years runway to influence decision-making and purchasing.
Meet the Team
Maureen Norman
Founder
Stake Media Group was founded by Maureen Norman in 2017. She's using her decades of experience in marketing, media, and advertising to help brands succeed with the next wave of retirees—the more than 48 million folks in North America born in the '60s.
Mike Cowan
Managing Editor
Mike has been leading editorial strategy and content development for Stake Your Day since 2022 and has published in excess of 800 issues. His previous roles include growth, CX, and campaign management in SaaS and agency settings.
Joey Cowan
Director of Operations
Joey joined Stake Media Group in 2023 and has managed all processes and functions related to growth, audience management, analytics, segmentation, automations, and email work flows.
Jenny Renbaum
Graphic Design
Jenny has been supporting Stake Media Group since 2022 as our creative resource for all branded materials including website, social media feeds, email, and corporate collateral.